Case Study
Parkinson’s Awareness & Screening Campaign
Parkinson’s disease is a progressive neurological disorder often ignored in its early stages. Apollo Hospitals aimed to spread awareness, encourage early screening, and show solidarity with patients.
Communication Objective
Educate the public on early symptoms, promote Apollo’s specialized care, and drive participation in screening programs.
Creative Strategy
An empathetic message — *“Don’t let tremors stop you.”* — highlighted the struggles of patients. The visual of trembling hands holding a glass created instant emotional connect.
Creative Execution
The campaign emphasized early visible signs, promoted a dedicated screening package, and offered special discounts on investigations. To amplify impact, Apollo organized an awareness event with active participation from nurses, who expressed solidarity in fighting Parkinson’s, reinforcing Apollo’s compassionate and community-first approach.
Media Platforms
Awareness was driven through *print, posters, hospital standees, digital media, and the on-ground event*, ensuring strong visibility and engagement.
Parkinson’s Awareness & Screening Campaign
Client
Apollo Hospitals
Objective
Educate the public on early symptoms, promote specialized care, and drive participation in Parkinson’s screening programs.
Duration
Awareness campaign with print, posters, standees, digital media, and on-ground event activation
Approach
Empathetic messaging “Don’t let tremors stop you.” paired with strong visuals and screening offers to build awareness and emotional connection.
Outcome
Improved visibility of Parkinson’s care, active community engagement through awareness events, and higher participation in Apollo’s screening initiatives.