Obesity Awareness – French Window Newspaper Sticker

Obesity is a growing lifestyle disorder that increases the risk of several chronic diseases. Apollo Hospitals wanted to spread awareness and promote its Bariatrics Institute in a highly visible, impactful manner.

Communication Objective

Educate the public on the dangers of obesity, highlight preventive steps, and position Apollo as a trusted destination for bariatric solutions.

Creative Strategy

Use a *striking visual comparison* of “Unhealthy vs. Healthy” bodies and provide simple, relatable information on obesity, BMI calculation, and prevention tips. The messaging focused on empowerment — encouraging people to take charge of their health.

Creative Execution

An *innovative French window–style newspaper sticker* was pasted onto daily newspapers distributed at the airport. As readers peeled it off, the sticker revealed the obesity awareness creative, making the message interactive, unavoidable, and memorable.

Media Platforms

Executed via *print innovation (airport newspaper stickers)* supported by brochures, standees, and hospital information channels. This high-footfall location ensured attention from frequent travelers and decision-makers.