Robot-Assisted Knee Replacement Campaign

Apollo Hospitals introduced *robot-assisted total knee replacement surgery (RTKR)* to offer enhanced precision, faster recovery, and improved quality of life for patients with knee arthritis.

Communication Objective

Position Apollo as a pioneer in advanced orthopaedics and drive awareness and patient enquiries for RTKR.

Creative Strategy

Highlight the *future-forward technology* while emotionally connecting to seniors’ aspirations of living pain-free, active lives.

Creative Execution

Visuals showed elderly individuals joyfully dancing and playing music post-surgery, symbolising regained freedom. The tagline *“Step into the Future!”* emphasized innovation, while benefit points (accuracy, safety, faster recovery) built trust.

Media Platforms

The campaign ran across *print, outdoor, and digital platforms* including social media, hospital website, and patient engagement channels, ensuring reach to both caretakers and patients.