Case Study
Apollo Heart Army Campaign
Apollo Hospitals, a leader in cardiac care, wanted to highlight its advanced treatments, global benchmarks, and long-standing reputation as India’s No.1 cardiac hospital.
Communication Objective
Build strong awareness around Apollo’s unmatched cardiac expertise while instilling trust and reassurance among patients and caregivers.
Creative Strategy
Use the metaphor of a *“Heart Army”* — portraying doctors, nurses, and emergency services as superheroes standing guard against heart threats.
Creative Execution
Striking visuals of medical professionals in superhero capes were combined with powerful headlines like *“Conquering Heart Threats. Guarding Wellness.”* Statistics reinforced Apollo’s credibility, while copy emphasized advanced technology and holistic care.
Media Platforms
The campaign was rolled out across *print, outdoor, hospital collaterals, and digital media*, ensuring maximum visibility and reinforcing Apollo’s leadership in cardiac care.
Apollo Heart Army Campaign
Client
Apollo Hospitals
Objective
Build awareness of Apollo’s unmatched cardiac expertise while instilling trust and reassurance among patients and caregivers.
Duration
Integrated campaign across print, outdoor, hospital collaterals, and digital media
Approach
Positioning Apollo’s medical team as a “Heart Army” — superheroes guarding against heart threats with advanced treatments and technology.